Best Practices for Text Messaging Your Clients
With millennials making up a growing share of pet owners, text messaging has become an essential communication channel for veterinary practices. Following best practices ensures your messages are effective and well-received.
50%
Fewer no-shows
15 sec
Fill a cancellation
$50K–$100K
Recovered annually
Published 2019-02-18
Introduction
With millennials making up a growing share of pet owners, text messaging has become an essential communication channel for veterinary practices. Following best practices ensures your messages are effective and well-received.
Text Messaging Best Practices
Always verify contact information before sending messages. Ensure clients have opted in to receive texts. Establish clear procedures for what types of messages are sent and when. Keep messages short and focused — texts should be concise and actionable, not lengthy communications.
What Do Patients Want?
A Columbia University study provides insight into client preferences for text communication. Approximately 75% of respondents prefer receiving appointment statements and confirmations via text. Proper grammar matters — clients perceive practices more professionally when messages are well-written. Appropriate use of emojis can make messages feel friendlier and more personal.
Simplify with Next In Line
Next In Line's platform simplifies text messaging by automating reminders, confirmations, and follow-ups. The system handles the timing and delivery of messages while giving your practice control over the content and branding. It's text messaging done right, without adding to your team's workload.
Ready to see these results in your clinic?
50% fewer no-shows. Cancellations filled in 15 seconds. $50K–$100K recovered annually.
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