Thanks to the internet, pet owners now have access to a wealth of information on proper pet care. Whether they’re looking for the best pet salon or attempting to solve their dog’s health issues, the internet has become a source of empowerment.
However, this also poses a problem for veterinary clinics who now face more competition from other local businesses. For this reason, veterinary clinics should consider ramping up their digital marketing strategies. Aside from boosting their online presence, this will also help expand their network of customers.
With that being said, we’ve listed some of our top digital marketing tips for veterinary clinics.
Use Effective SEO Strategies
Simply put, search engine optimization (SEO) is the process of increasing the quality and quantity of organic traffic to your website through search engine results. If your website uses good SEO strategies, it’ll rank higher on search engines such as Google. As a result, your site will be one of the first businesses that pops up when someone searches for “veterinary clinics” online in a certain region. One way to bolster your veterinary practice’s SEO is by focusing on localizing keywords, which can help attract customers in your area. To do this, you can start by putting the name of your city in your website’s title tags and verify your clinic on review websites like Yelp.
Outsource Your Marketing Needs
It may seem a little overwhelming when it comes to conceptualizing your veterinary clinic’s digital marketing strategy. So, as a veterinarian, it’s completely understandable to want to focus on the more important aspects of your practice, such as providing quality care for animals and helping owners better understand their furry companions. If you want to leave your marketing needs to the experts, consider outsourcing marketing services.
Nowadays, business of all sizes and kinds seek the help of marketers to enhance their brand — with marketing ranking among LinkedIn’s top 10 in-demand skills. To keep up with this need, more schools are offering online marketing degrees, which train professionals to create, analyze, and manage marketing plans for a modern audience. Aside from helping you tap into customers across a variety of platforms, these marketing consultants can even advise you on business policies, managerial accounting, business development, and more. So, when looking for an expert you can collaborate with, be sure not to rule out marketing graduates with non-traditional backgrounds, as they tend to be a great option to consider.
Consider Email Marketing
When it comes to veterinary practices, building a strong relationship with your customers is key to establishing loyalty to your clinic and having a steady stream of revenue. One digital marketing strategy that you should consider using is email marketing. As its name suggests, this basically entails creating a list where people receive various emails related to pet care and your practice. Email marketing is a popular digital marketing strategy among brands — thanks to its effective ROI. On average, the ROI for email marketing is $44 for every $1 you invest. To maximize the success of your email marketing strategy, be sure to make it more personal by addressing the customer by their name in the email. Another strategy you can try is mapping customer personas and making sure that your product and service recommendations are tailor-fit to what the customer would enjoy.
Article written By Stella Anderson